Educational Tours
EnquireInspire the Next Generation at the Morgan Experience Centre
As well as being a destination for visitors from around the world, our guided factory tours offer an authentic and real automotive experience, essential for attracting the next generations of craftsmen and women. Allowing children and young adults the opportunity to immerse themselves in a mix of rare craft skills and the latest modern technology, ensuring that our historic production line, keeps performing year on year.
With the help of our experienced and knowledgeable brand ambassadors, educational groups have the opportunity to see how we craft our three core materials: wood, metal and leather, as well as learning the history and character of the company.
Engineering Curiosity – Exploring Innovation Through the Ages
Whether just starting out with STEM subjects, or already considering a future in engineering, our educational visits offer a unique opportunity to discover how traditional craftsmanship and modern automotive technology come together at Morgan.
Visitors will explore key themes such as automotive design, aerodynamics, and the role of engineering in real-world production, all within a working factory where every car is hand-built with care.
During your visit, you’ll gain insight into how Morgan’s craftsmen and women work with three core materials – wood, metal, and leather, and how innovation and heritage come together in the design and build process. You’ll also have the opportunity to see live production in action, with any pre-submitted questions answered by our team during your visit.
Book Your Educational Visit
Private tours are available for groups of 10 people or more, designed for students from primary (ages 5+) or secondary schools exploring STEM-related topics, colleges and sixth forms studying design, engineering, or manufacturing, through to university students and apprentices seeking industry insight and inspiration.
Pricing and concessions are available on request.
Our group catering options are available to enhance your visit with brunch, lunch or buffet style options.
To book your visit, please get in touch with our dedicated experience team today.
Frequently Asked Questions
How many people can attend?
For private factory tours, we require a minimum of 10 paying people.
When solely booking a factory tour, we have a flexible maximum capacity and so please don’t hesitate to enquire.
We allow up to 18 people per tour guide and so should your numbers be above this, we simply add extra guides to accommodate your group. The group will be split into smaller parties, for which we stagger going around the factory.
Can we have a talk from a Morgan employee?
Due to the number of requests that we receive, we are unable to offer face to face talks with differing departments.
We can however, accept up to 10 questions (sent to us no later than 14 days prior to your visit) that we will get answered by the relevant department, and for your tour guide to relay during the tour.
Can we bring packed lunches to eat at The Morgan Experience Centre?
Whether you’re a car enthusiast looking to soak up the historic automotive atmosphere, or just a lover of great food and drink, the Morgan Café promises a warm welcome and high-quality service to anyone who walks through our doors. In order to maintain that atmosphere, as well as meeting food health and hygiene standards, we are unable to allow foods purchased outside of the Experience Centre, to be consumed in our café areas.
Is there coach parking?
No. Coaches are required to drop off and collect on Spring Lane, but are unable to park here.
Parking can be found along Spring Lane Industrial Estate, or paid car & coach parking found in Priory Road car park, in Great Malvern.
What are your group payment terms?
A 20% non-refundable deposit is required to secure the booking.
Final numbers and full payment are required no later than 14 days prior to your visit date.
Cancellations inside of this (13 days or less), will be subject to a 100% cancellation fee.