Morgan Experience
Located at the historic site of Morgan Motor Company in Malvern, Morgan Experience provides you with an exclusive insight into the craftsmanship, heritage, and thrill of Morgan.
Home to the Morgan Works Malvern Showroom, Morgan Cafe, shop and The Archive Room – our dedicated museum with over a century of history, the Morgan Experience Centre offers an immersive gateway from which guests can explore the factory on guided tours, discover the latest Morgan models, and even take the wheel of a Morgan for an unforgettable driving experience through the beautiful surrounding countryside.
Whether you’re a lifelong enthusiast or new to the brand, the Morgan Experience Centre promises a truly unique and inspiring visit.
Factory Tour
Discover the heritage and the craftmanship
Experience Drive
Experience the thrill of driving a Morgan
Morgan Hire
Unforgettable journeys in handcrafted British cars
Cafe
Enjoy a warm drink or handmade treat
Venue Hire
Elevate your event with iconic surroundings
Group Visits
Uncover automotive artistry with friends or colleagues
Shop
Distinctive accessories inspired by handcrafted British cars
Curated
A full Morgan day of luxury experiences
The Home of Craft
Founded in 1909, Morgan has remained an icon of handcrafted sports car manufacturing, blending traditional craftsmanship with modern engineering.
Our Experiences
Driving Tours
Morgan Shop
Discover a curated collection of Morgan clothing, gifts, and accessories inspired by over a century of craftsmanship and adventure.