Factory Tours
Book NowExplore the fascinating world of Morgan, where rare craft skills blend seamlessly with the latest modern technology to create each handcrafted sports car. On this guided tour, you’ll step inside the historic workshops and witness first-hand the unique processes that go into building a Morgan, from the shaping of the ash wood frame to the final hand-finished details. Your knowledgeable guide will share insights into Morgan’s heritage, innovation, and dedication to craftsmanship, offering a truly immersive experience.
The Morgan Motor Company welcomes over 30,000 visitors from around the world to tour the factory each year. Each one of those visitors gets within metres of the vehicles being crafted, as they walk the production line. The experience of a Morgan factory tour is unparalleled within the automotive industry, with visitors being able to immerse themselves in the production process.
Factory tours begin and end at the Morgan Experience Centre, last for around two hours and operate Monday to Saturday throughout the year, making it easy to plan your visit.
Limited to just 18 visitors per tour, an experienced and knowledgeable tour guide will introduce you to the Morgan brand, explaining the story and heritage of the company, before guiding you through each of the factory workshops, explaining how every Morgan car is hand crafted.
All visitors are issued with a headset to ensure they can hear the tour guide clearly in each workshop.
What's Included
Workshops
Explore the workshops along each stage of production
Expert Knowledge
Tours are lead by one of our brand ambassadors
Archive Room
Finish your tour in the Archive Room, packed full of history
Book Your Experience
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Frequently Asked Questions
Can I take photos in the factory?
Yes – we encourage you to take photos throughout the factory.
How many people will be on the tour with us?
We limit tour groups to 18 people.
Are dogs allowed in the factory?
Our factory is a real working environment, with a number of hazards including noise (sometimes sudden), moving vehicles and equipment, uneven surfaces and steps. We are not able to guarantee that the factory tour walkway will be free from small pieces of wood or metal.
Because of this, we do not allow dogs into the factory.
Dogs are however, welcomed into The Morgan Experience Centre.
How far in advance should I book?
We recommend booking as early as possible to avoid disappointment, but please do get in touch for late availability spaces.
Does the tour go outside?
Sections of the tour involve walking outside, and between the different workshops.
What should I wear during the tour?
Please wear what you feel comfortable in – you will be on your feet for up to two hours.
Is the tour guided?
All tours are lead by one of our expert brand ambassadors.
How long does the tour last?
Tours last for up to 2 hours.
Your tour will start from within The Morgan Experience Centre, where you’ll be sat for an introductory video, and health and safety briefing.
From here you will be on your feet for the remainder of the tour.
How do I use my Virgin Experience voucher?
To use Virgin Experience vouchers, please give us a call on +44 1684 573104, or email us using experience@morgan-motor.co.uk
Are there toilets on the tour?
We recommend using the toilets within The Morgan Experience Centre, before and after your tour. Employee toilets can be found along the tour route in an emergency.
Do you offer the tour in any other language?
The tour is spoken in the English language only.
When can I book a Factory Tour?
Monday to Saturday we offer set public times, with additional availability for groups (depending on the number of people attending). Other times will become available as these tours sell out.
Monday to Thursday: 10:00am, 11:00am, 12:40pm
Fridays and Saturdays: 10:00am, 11:00am, 11:20am
The factory is not in production on Saturdays and from 13:30pm on Fridays. Saturdays offer a quieter visit in the factory, whilst continuing to explore all stages of production, led by one of our knowledgeable brand ambassadors.
Tours will not take place on Bank Holiday Mondays, or during our factory shutdown weeks. Please speak to a member of the team to confirm the dates of our shutdowns.
A Perfect End to Your Tour:
Afternoon Tea Awaits
The 1909 Afternoon Tea includes a variety of freshly made sandwiches, crafted with Faun’s own signature handmade sourdough. Alongside these, you’ll enjoy a homemade savoury special, freshly baked scones, a tempting array of sweet treats; all perfectly complemented by a cup of delicious loose leaf tea or barista made coffee.