Experience Drives
Book NowDrive a Morgan Supersport, Plus Four or Super 3 through the Malvern Hills, accompanied by one of our brand ambassadors. Spend an hour behind the wheel, learning more about the car and the story of Morgan.
If you don’t fancy driving but still want to experience the joy that Morgan sports cars bring, why not book a passenger experience instead. Driven by one of our brand ambassadors, you’ll take in the sights and sounds that both Malvern, and your Morgan, have to offer.
Available to book online or purchase as a gift voucher, experience drives make the perfect pairing for a factory tour or afternoon tea.
Please ensure that you have read and understood the terms and conditions for experience drives, prior to making a booking.

Experience Motoring Perfection
Prices
£195
One Hour Experience Drive of a Supersport
£150
One Hour Experience Drive of a Plus Four or Super 3
£120
One Hour Passenger Ride of a Plus Four or Super 3
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Frequently Asked Questions
What are the age restrictions?
Supersport: Drivers must be aged 30-75
Plus Four & Super 3: Drivers must be aged 25-75
Which Cars are available to experience?
Supersport, Plus Four and the Super 3. Please note Supersport and Plus Four are automatic transmission. Super 3 is manual only.
How long will I be on the road?
After a 5 minute briefing and familiarisation of the car, experience drives and passenger rides last for one hour.
Who are the Brand Ambassadors?
Drives and passenger rides are led by a dedicated team of experienced and knowledgeable guides; all passionate about Morgan cars. Whilst putting you at ease, they will familiarise you with the car, provide details about the vehicle you’re driving and our historic company, and support with navigating along the local roads of Malvern and surrounding.
Can I bring someone with me?
As Morgan manufactures two seater vehicles exclusively, drives and passenger rides are available for one person only. Friends and family are welcomed to take photos at the start and end of your experience, and can relax in our café, or explore the showroom and shop whilst they wait.
Do we drive on a track?
No, you’re experience will take place on the local roads of Malvern and surrounding. Our carefully selected route showcases a thrilling mix of winding country lanes, sweeping bends, and open stretches, allowing you to fully appreciate the performance, handling, and character of your chosen Morgan.
What happens if the weather is bad?
Unfortunately, we cannot control or be held responsible for weather conditions on the day of your experience. We reserve the right to decide upon conditions that may lead to dangerous driving (heavy fog, thunder storms, snow or ice), but would advise guests to be prepared for varying weather, as experiences will typically go ahead in most conditions.
Do I need to bring my driving licence?
Yes. You will be asked for a DVLA check code and your driving licence on the day. Photo copies and images of your licence will not be accepted.
How early should I arrive for my experience?
Arrive at least 15 minutes before the start of your drive to allow time for check-in.
Can I drive with my international driving licence?
Yes. Providing that you have read and understand our terms and conditions.
How do I use my Virgin Experience voucher?
To use Virgin Experience vouchers, please give us a call on +44 1684 573104, or email us using experience@morgan-motor.co.uk
What if I need to cancel?
Any experience drive cancelled within 28 days of the booking date will be subject to a 50% cancellation fee. Any experience drive cancelled within 14 days of the date of booking will be subject to a 100% cancellation fee.
Please note that experience drives can be re-scheduled, no later than 14 days prior to the date of your booking.
When can I book my experience drive or passenger ride?
Monday to Saturday, at set times each day.
Monday to Thursday: 09:30am, 11:00am, 12:30pm, 14:00pm & 15:15pm
Fridays and Saturdays: 09:30am, 11:00am, 12:30pm (& 14:00pm in our summer months)
Is there a minimum age for Passenger Rides?
Yes. We are unable to accept passengers under the age of 16 years.
Morgan Experience Curated
The Finest Morgan Experience
Discover the very best that Morgan has to offer with Morgan Experience Curated, an exclusive and immersive journey designed for true enthusiasts. This carefully crafted experience takes you deep into the heart of Morgan’s heritage, craftsmanship, and exhilarating performance.
With varying packages available, your day could include a private factory tour offering behind-the-scenes access to the Morgan production line, a delicious afternoon tea in the Morgan Cafe, an exhilarating drive through the scenic Malvern Hills, and a special Morgan keepsake as a lasting memento of your unforgettable day.





