Group Visits
EnquireGroup Factory Tours
For groups looking to explore the world of Morgan, we offer private factory tours for 10+ people. Ideal for corporate outings, enthusiast clubs, educational visits, or simply a gathering of friends and family who share a passion for craftsmanship and automotive excellence.
Each factory tour lasts approximately two hours and takes visitors inside the working Morgan factory, where our skilled craftsmen and women hand-build every Morgan using a blend of traditional techniques and modern technology. Your group will be guided by one of our experienced and knowledgeable tour guides, who will introduce you to the rich history and heritage of the Morgan brand. You’ll gain exclusive insights into each stage of production, from the forming of the ash wood frames to the meticulous assembly and finishing of these iconic British sports cars.
Group Driving Experiences
For those looking to add an extra element of excitement to their visit, we offer group driving experiences in the stunning Morgan Plus Four and the adventurous Morgan Super 3. These thrilling experiences allow your group to get behind the wheel of a handcrafted Morgan and take to the scenic roads of the Malvern Hills and surrounding, accompanied or guided by our expert team.
Driving experiences can be tailored to your group’s requirements, whether you’re looking for individual drives, passenger experiences, or a mix of both. This is a fantastic way to enhance your visit, offering the chance to experience first-hand the exhilaration and craftsmanship of a Morgan car.
Book Your Group Visit
We understand that every group is different, and we are happy to work with you to create a bespoke itinerary that meets your needs. Whether you’re interested in combining a factory tour with a driving experience, arranging refreshments or afternoon tea at our on-site café, or adding extra elements to your visit, our dedicated team is here to help.
Our group catering options are available to enhance your visit with brunch, lunch or buffet style options.
To book your visit, please get in touch with our dedicated experience team today.
Frequently Asked Questions
What are your minimum and maximum numbers that can book?
Factory Tours
Private group tours are available for 10 or more people, with a very flexible maximum capacity. We allow up to 18 people per tour guide, and so should your group numbers be higher than this, we will arrange for additional tour guides to stagger your group going around the factory.
Experience Drives
We offer experience drives for one person, up to a less flexible maximum capacity than our tours. Our maximum capacity depends on availability of our fleet, on your requested visit date.
Cafe
We require pre-orders for breakfast or lunch from groups of 10 people or more, up to a maximum capacity of 125 people.
How much will a group visit cost?
Factory Tours
We offer a 10% discount on groups of 10 people or more.
Experience Drives
Our standard one hour accompanied drive comes at a cost of £150, for one person. For multi driver groups, we will provided costs upon confirmation of your visit date, numbers attending and budget.
Our hire car options are a great alternative, allowing use of one or more vehicles for an extended time. For this option, routes and driver co-ordination are the responsibility of the group organiser.
Cafe
Please see pricing in our group catering menu.
How long will a group visit last for?
Factory Tours
Factory Tours last for approximately two hours.
Experience Drives
The Plus Four and Super 3 can be booked at varying lengths for both experience drives and passenger rides. Both options can be booked from 15 minutes, with a flexible maximum length, depending on availability and attending numbers.
Cafe
Please allow one hour for lunch and any further exploration of The Morgan Experience Centre.
What are your group payment terms?
A 20% non-refundable deposit is required to secure the booking.
Final numbers and full payment are required no later than 14 days prior to your visit date.
Cancellations inside of this (13 days or less), will be subject to a 100% cancellation fee.
Is there coach parking?
No. Coaches are required to drop off and collect on Spring Lane, but are unable to park here.
Parking can be found along Spring Lane Industrial Estate, or paid car & coach parking found in Priory Road car park, in Great Malvern.